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LRSD Launches 2019 Spring One District One Book Campaign Today

Simultaneous Launch Today for LRSD's
2019 Spring Reading Campaign
Supt. Poore pic
Thirteen-thousand elementary school students will begin reading their 6th book today in a targeted literacy/reading focus by the Little Rock School District as part of LRSD's One District One Book Campaign. All elementary campuses will participate in a simultaneous launch today at 1:30 p.m. as LRSD kicks off the spring 2019 edition of the campaign with the book, the Toothpaste Millionaire by Jean Merrill. In addition to encouraging family reading, the campaign also teaches financial literacy.

Since beginning the One District One Book effort in conjunction with the national organization, Read to Them in 2017, LRSD students have read the Lemonade War, The World According to Humphrey, Cleo Edison Oliver - Playground Millionaire, Frank Einstein and the Electro Fingers, and Zoey and Sassafras - Marshmallows and Dragons. Students are provided books and materials free of charge thanks to generous community partners. Sponsors for the 2019 campaign include Rotary Club 99, First Security Bank, Bank Ozk, Economics Arkansas, Delta Dental and the Clinton Center.

Sponsor post
Celebrity readers have been enlisted to introduce each chapter of the book with prerecorded videos that are posted to LRSD's website. The videos will be uploaded as students begin new chapters.  Among the guest readers this year are Governor Asa Hutchinson and First Lady Susan Hutchinson, Mayor Frank Scott, Jr., and CEOs from campaign sponsors.

Family guides were created to support the campaign and are posted to the District's website, along with Spanish audio versions of the book. Families are also invited to share videos/photos of their time reading together on social media using the hashtag #LRSD1District1BookTM (TM - Toothpaste Millionaire). Students will create skits and musical performances tied to the book that will also be shared on social media.

As a result of the District's intense reading focus, LRSD was named the 2018 One District One Book Award recipient
Additional details regarding the culminating celebration for the Toothpaste Millionaire at the Clinton Center on May 4th will be announced soon. That celebration will be open to the entire community.